Loading animation

Cookie Policy

  • Home
  • Cookie Policy

Datafly Ltd (Datafly) (“we”, “us”, “our”)

Updated: 12th December 2025

Our website uses cookies. We use cookies for many reasons, for example, to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our website.

This Cookie Policy describes:

  • what cookies are;
  • our use of cookies;
  • how you can manage cookies used on our website;
  • privacy;
  • further information; and
  • changes to this Cookie Policy.

What are cookies?

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer, smart phone, tablet or other electronic device if you agree. Cookies contain information that is transferred to your device’s hard drive and some cookies may collect personal data about you. You can find more general information about cookies at: www.aboutcookies.org or www.allaboutcookies.org.

Our use of cookies

We want you to understand the different types of cookies that are used on our website. We use a variety of types of cookies for the following purposes:

  • Strictly necessary cookies: these are cookies strictly necessary for the performance of our website, for example, cookies that enable website content to be delivered securely and efficiently.
  • Optional or non-essential cookies, which could include cookies used for various purposes (see table of cookies below) such as:
    • Performance Cookies: these cookies allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
    • Functionality Cookies: these cookies are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
    • Targeting and Marketing Cookies: these cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose, so that when you are on another website, you may be shown advertising based on your browsing patterns on our website. We may also show you advertising on our website based on your browsing patterns on other websites that we have obtained from our advertising partners.

You can find more information about the individual cookies we use on our website and the purposes for which we use them in the table below:

Cookie / Storage Type Purpose Duration Provider
__RequestVerificationToken / .AspNetCore.Antiforgery.* Strictly necessary Anti-forgery token to protect forms from CSRF attacks. Session Datafly
silktideCookieChoice_* Preference (necessary) Saves your consent choices for each cookie category. Stored in your browser (localStorage) by the Silktide banner. 12 months Datafly
_ga, _ga_G-PBF6T1RXLV Analytics (optional) Google Analytics 4 – distinguishes users and sessions when you accept analytics cookies. 2 years Google
_gid Analytics (optional) Google Analytics 4 – counts and tracks page views when you accept analytics cookies. 24 hours Google
_gcl_au Advertising (optional) Google Tag Manager – stores ad click info for conversion tracking when you accept advertising cookies. 90 days Google

If you see any additional cookies in your browser tools, they may relate to services you enable through the site (e.g., embedded media). We update this table when our cookie set changes.

Managing cookies

  • Use the cookie banner (or the “Preferences” icon) to accept, reject, or update your choices for non-essential cookies.
  • You can also block cookies via your browser settings; essential cookies may be required for the site to function.

Third-party cookies

Some cookies are set by third parties (e.g., Google) when enabled through our cookie banner. Those providers are responsible for their cookies and may process data outside the UK/EEA with appropriate safeguards.

Changes to this Cookie Policy

We may update this policy from time to time. The latest version will always appear on this page with the updated date above.

Contact

If you have any questions about this Cookie Policy, contact info@wearedatafly.com.