Privacy Policy

Updated: 16th December 2025

This notice explains how Datafly (“we”, “us”, “our”) collects, uses, and protects your personal data when you visit our website or contact us. We act as a data controller for the purposes of UK GDPR and the Data Protection Act 2018.

Who we are

Datafly, 128 City Road, London EC1V 2NX, United Kingdom. Email: info@wearedatafly.com.

What personal data we collect

• Contact details you provide (name, email, phone, company, message content) when you submit our forms or contact us.
• Usage and technical data (IP address, browser type/version, pages viewed, time on site, referring URL) captured via our website analytics and content delivery network.
• Cookie and consent preferences (where applicable to remember your choices).

How we use your data

• Respond to your enquiries and provide requested information or services.
• Maintain site security and performance, and diagnose issues.
• Analyse site usage to improve content and user experience.
• Meet legal or regulatory requirements and exercise or defend legal claims.

Legal bases

• Consent: where you ask us to contact you or accept non-essential cookies.
• Legitimate interests: operating and securing our site, responding to business enquiries, improving services.
• Legal obligation: where we must retain or share data to comply with law.

Sharing your data

We only share personal data with trusted service providers who help us run the site and communications (e.g., hosting, analytics, email delivery, content management). They process data under our instructions and safeguards. We do not sell your data.

International transfers

Some providers may process data outside the UK/EEA. Where this occurs, we rely on appropriate safeguards such as UK adequacy regulations, Standard Contractual Clauses, and/or additional security measures.

Data retention

We keep enquiry data only as long as needed to handle your request and for a reasonable period thereafter (e.g., to follow up or resolve issues), unless a longer retention is required by law or to establish or defend legal claims.

Your rights

You can:

• Access, correct, or delete your personal data.
• Object to or restrict certain processing.
• Withdraw consent where processing is based on consent.
• Data portability where applicable.
• Lodge a complaint with the ICO (ico.org.uk).

To exercise your rights, contact info@wearedatafly.com. We may need to verify your identity before fulfilling your request.

Cookies and tracking

We use essential cookies for site functionality and may use analytics to understand usage. Where required, we will present a consent banner for non-essential cookies. You can adjust your browser settings to manage cookies; this may affect site functionality.

Security

We use appropriate technical and organisational measures to protect personal data. No method of transmission or storage is completely secure; please contact us if you suspect unauthorised use of your data.

Third-party links

Our site may link to other websites. We are not responsible for their privacy practices; please review their policies.

Children

Our services are not directed to children, and we do not knowingly collect data from anyone under 16.

Updates to this policy

We may update this notice from time to time. The latest version will always be published on this page with the effective date.

Contact

Questions or requests about this notice or your data: info@wearedatafly.com.