Auditing your current GA4, Google Tag Manager and tracking setup to find gaps, duplication and data-quality issues.
Martech & Analytics Implementation
Martech & Analytics Implementation
Most analytics problems are not tool problems — they are implementation problems: tracking bolted on in a hurry, a rushed GA4 migration, broken conversions and numbers nobody quite trusts. We fix that. We design and implement your martech and analytics stack — GA4, Google Tag Manager, server-side tracking, conversion APIs and consent — so the data your teams report on is accurate, complete and privacy-compliant. And because we built our own first-party data platform, Datafly Signal, we bring a server-side, cookieless-ready approach that recovers the events most setups silently lose.
GA4 is where most teams feel the pain first, so it is usually where we start: a clean event and conversion model, correct attribution, Consent Mode v2 and a measurement plan that maps to how your business actually makes money. From there we extend the same rigour across Google Tag Manager, server-side tagging and conversion APIs for Google Ads, Meta and the other platforms you rely on.
Good measurement is not a one-off project — it is a discipline. We put the data layer, naming conventions, QA checks and documentation in place so your tracking stays trustworthy as your site, campaigns and team change. No more guessing whether the numbers are right.
Engagements range from a focused GA4 or tracking audit through to a full martech and analytics rebuild with ongoing support. We can fix a specific problem, stand up measurement from scratch, or act as your outsourced analytics engineering team — and everything we implement is handed over with clear documentation so your team stays in control.
How We Help
Every stack is different, but most martech and analytics implementation engagements include:
Designing a measurement plan and data layer that map analytics to real business outcomes and KPIs.
Implementing GA4, server-side tracking, Consent Mode v2 and conversion APIs (Google Ads, Meta and more) correctly and consistently.
Adding QA, documentation and ongoing monitoring so your data stays accurate as things change.
Can you fix or audit our existing GA4 setup?
Yes. A GA4 audit is one of our most common starting points. We review your event and conversion configuration, attribution, filters and data quality, then give you a prioritised list of fixes — and we can implement them for you or hand them to your team.
