Ventures

What we build for ourselves

Datafly owns and operates its own products. A good deal of the expertise we bring to client work came from building and running these.

What we build

A portfolio built in-house

Alongside our consultancy work, Datafly owns and operates a portfolio of products and platforms. Each one is a separate brand with its own roadmap, customers and identity, built and run by the same team that advises our clients.

Datafly Signal logo
Datafly venture

Datafly Signal

Capture once. Command centrally. Connect everywhere.

Datafly Signal is a first-party signal platform for enterprise marketing. A single sub-7 KB customer-hosted collector replaces every vendor tag, recovers the conversions ad blockers and consent rejection hide from your ad platforms, extends attribution to 400 days, and delivers events server-to-server to GA4, Meta CAPI, TikTok, LinkedIn and 260+ vendor APIs in real time, all from inside the customer’s own VPC.

  • Customer-hosted collector inside your own VPC
  • Recovers the conversions ad blockers and consent rejection hide
  • 400-day attribution windows
  • 260+ destination integrations
Visit Datafly Signalwww.dataflysignal.com
The Virtual Mall logo
Datafly venture

The Virtual Mall

Step inside an interactive virtual shopping mall.

The Virtual Mall is a UK consumer shopping platform built around an immersive, interactive mall experience. Step inside and browse stores the way you would in a real shopping centre, with live deals, voucher codes and price drops from 7,000+ retailers throughout. Built to turn the chaos of online retail into something genuinely fun to explore. The original launched in 1999 and was named website of the week by The Times in April 2000; this is its modern rebuild.

  • Interactive virtual mall experience
  • Live deals, voucher codes & price drops
  • Stores from 7,000+ UK retailers
  • Website of the week, The Times, 2000
Visit The Virtual Mallwww.thevirtualmall.co.uk
Shopperazzi logo
Datafly venture

Shopperazzi

Follow your shops. Catch every deal.

Shopperazzi is an independent shopping discovery platform serving consumers across both the UK and US. Rather than browsing a static catalogue, you follow the shops, brands and keywords you care about and Shopperazzi builds a personalised feed of genuine offers, voucher codes and price drops from thousands of retailers in each market. It is deliberately independent: deals are ranked by price, not by who pays to appear, with a sales calendar, gift guides and wish lists to help you never miss a deal.

  • Covers both UK and US retailers
  • Personalised feed: follow shops, brands & keywords
  • Independent: ranked by price, never by payment
  • Sales calendar, gift guides & wish lists
Visit Shopperazziwww.shopperazzi.com
Liquid Market logo
Datafly venture

Liquid Market

Smarter procurement for hospitality.

Liquid Market is a procurement platform built for the UK hospitality industry. It gives operators transparency, price comparison and control over their drinks supply, replacing fragmented ordering with a single, data-led workflow.

  • Built for UK bars, pubs and venues
  • Price transparency across suppliers
  • Single workflow for ordering & comparison
  • Industry-first procurement data
Visit Liquid Marketwww.liquidmarketuk.com

Have an idea for a venture, or want to partner with one of ours? Get in touch.

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