Current-state assessment across the full estate: tools, licences, integrations, data flows, ownership and actual usage versus what you are paying for.
Service
Martech Strategy & Architecture
Full martech stack evaluation and target architecture across web, mobile, in-store and back office, with a sequenced roadmap and a costed business case.
Martech Strategy & Architecture
Most martech estates were not designed. They accumulated: a tool per problem, bought by a different team, in a different year, integrated just far enough to demo. The result is a stack that costs a great deal, overlaps in three places, has gaps in two more, and cannot answer a simple question about a customer without someone exporting a spreadsheet. Digital transformation programmes stall here far more often than they stall on strategy.
We evaluate what you actually have across the whole customer estate (web, mobile app, physical store, contact centre, email, loyalty, paid media and the back-office systems behind them) and design the target architecture that gets you where you are trying to go. Then we sequence it into a roadmap that can be delivered in phases that each return something, rather than a two-year programme that returns nothing until the end.
We work at the level your organisation needs. For a mid-sized business that can mean a pragmatic two-week engagement that settles what to keep, what to drop and what to add next. For a large enterprise it can mean a full architecture programme spanning identity, consent, data governance, integration patterns and an operating model to run it. The method is the same; the depth changes.
What makes this different from a slide deck is that we have implemented what we recommend. Architecture written by people who have never delivered it tends to be elegant and undeliverable. Every recommendation we make comes with a realistic view of the effort, the skills and the internal change required, because we are usually the ones who then have to build it.
How We Help
A strategy and architecture engagement typically covers:
Use case definition with the teams who will use the stack, so the architecture is driven by what the business needs to do rather than by a feature matrix.
Target architecture covering collection, identity, consent, storage, modelling, decisioning and activation, plus the integration patterns between them.
Data governance and privacy design: retention, consent propagation, access control and the practical rules that keep you compliant as the estate grows.
A sequenced, costed roadmap with a business case: what each phase costs, what it returns, what it depends on, and what happens if it is deferred.
Operating model and skills: who runs this once it is built, what you hire for, what you outsource, and what your agencies should and should not own.
How is this different from the Health Check?
The Health Check is a fixed-fee diagnostic that tells you what is broken in what you already have. Strategy and Architecture is the larger piece of work that decides where you are going and how the estate should be shaped to get there. Many clients start with the Health Check and move into architecture once they have seen the evidence; others come straight here because a replatform or transformation programme is already funded.
