Martech expertise, from the inside out

Datafly helps brands get real value out of the marketing and advertising technology they have already bought. We evaluate the stack you are running, design the one you actually need, implement it across web, mobile and in-store, and take it all the way through to personalisation and activation, the point at which any of it starts paying for itself.

What makes us different is where we come from. We spent years on the vendor side of this industry, leading EMEA pre-sales and go-to-market for the customer data, identity and martech platforms enterprises depend on. We know how these products get sold, which capabilities are real, where the professional services bill lands, and why so many implementations quietly stall after go-live. That perspective now works for you rather than for the vendor.

Alongside our consultancy work, Datafly owns and operates a portfolio of products and platforms: Datafly Signal, The Virtual Mall, Shopperazzi and Liquid Market. We apply the same hands-on approach to our own ventures that we bring to client engagements.

• Full martech and adtech stack evaluation, target architecture and phased roadmaps.

• Independent, vendor-agnostic platform selection, with no referral commission.

• CDI/CDP implementation and run support across Datafly Signal and leading CDPs.

• Server-side tracking, consent and measurement that reconciles to your real numbers.

• Personalisation, journeys and paid media activation, measured with proper holdouts.

• Senior practitioners on the work: the people who scope it are the people who deliver it.