About Datafly

Hands-on data, pre-sales & GTM consultancy

Datafly helps B2B technology companies build confident go-to-market motions. We combine field-tested sales engineering leadership with customer data platform expertise to shorten sales cycles, improve conversion, de-risk platform decisions, and stand up the data foundation that keeps revenue teams aligned.

Alongside our consultancy work, Datafly owns and operates a portfolio of products and platforms — Datafly Signal, The Virtual Mall, Shopperazzi and Liquid Market — applying the same hands-on approach to our own ventures that we bring to client engagements.

  • Pre-sales enablement, discovery and demo coaching tailored to your SE team.

  • Fractional EMEA go-to-market and SE leadership to support regional launches.

  • CDP strategy and roadmaps that balance privacy, scale and commercial priorities.

  • Independent, vendor-agnostic RFP design to choose the right data foundation.

  • CDI/CDP implementation and run support across Datafly Signal and leading CDPs.

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Meet the founder

Neill Brookman

Founder & CEO

Datafly is led by Neill Brookman, who has spent more than 25 years in technology — over a decade of it leading EMEA go-to-market and pre-sales for the customer-data, identity and martech platforms enterprises depend on.

He has built and run pre-sales and go-to-market teams at some of the category's defining companies: GM & VP for EMEA & India at Treasure Data (now Treasure AI), leading a 70-strong regional team; Global Head of Pre-sales and a President's Club winner at Auth0; and early EMEA leadership roles at Lytics, Akamai (Janrain), Gigya and IBM. Repeatedly the first technical hire in a new region, he has built EMEA organisations from the ground up and consistently beaten target — including 220% in Q1 at Janrain and more than 170% at Treasure Data.

Most recently he led EMEA for a customer data infrastructure platform — a front-row view of where first-party data and server-side collection are heading, and the thinking that became Datafly Signal.

A hands-on technologist long before he led teams — he came up as a developer and solutions architect — Neill founded Datafly to bring that practitioner-led approach directly to the teams who need it: B2B technology companies building go-to-market motions, and enterprises designing customer-data strategies they can trust.

Platforms

Platforms we implement

Treasure AI Logo
Amperity Logo
Zeotap Logo
Lytics Logo
Akamai Logo
Auth0 Logo
Janrain Logo
Track record

Brands we've worked with

Conde Nast LogoGreene King LogoSilver Bullet Logo
Datafly team success metrics illustration

We help teams unlock more value from customer data, pre-sales and GTM

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    Years in technology

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    Team members led across EMEA

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    Years in EMEA pre-sales leadership

Ready to talk about pre-sales or customer data?

Contact us