News & Articles
Tag: Measurement
Why Meta Claims More Sales Than Your Order Table Shows
Meta says one number, GA4 another, finance a third. Most of the gap is explainable, some is broken, and the difference decides where your budget goes.
Server-Side Tagging for the Person Paying for It
Your agency wants to move tracking server-side. What that means, what it fixes, what it does not, and the five questions to ask before you sign off.